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Most important, what was once an eminently Puerto Rican sound has migrated around the world and bred autonomous, urban movements in each country. Yankee led the way, along with compatriots Don Omar, Wisin & Yandel and Tito El Bambino, among others. When ‘Gasolina’ took off, it made us all look to them for talent.”
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“It was a cauldron of activity with many, many people developing their own musical culture. “Puerto Rico was living a tremendously creative moment,” Casonu recalls. Ten years ago, he signed Daddy Yankee’s publishing as MD for EMI Music Publishing Latin America. “Daddy Yankee and ‘Gasolina’ triggered the explosion of urban Latin music worldwide,” says Nestor Casonu, president/CEO of Casonu Strategic Management, whose clients include Kobalt and Rhapsody. Once thought to be a passing fad, reggaeton is here to stay. The fact that the music has evolved inviting collaboration and meshing with other genres only underscores its uniqueness, not to mention its dance appeal. (Latin Rhythm) and establish the urban base responsible for many Latin radio hits today, including Enrique Iglesias’ “Bailando” and Wisin’s “Adrenalina” (feat. The genre would revive sales of Latin music, usher in a new radio format in the U.S. 32 on the Hot 100 - and its dembow beat carried over to Latin America, Europe and the Far East.Īs a result, Daddy Yankee was suddenly the messiah of reggaeton. But it got heavy airplay on mainstream stations - peaking at No. It eventually became the top-selling Latin album of 2005 and the entire decade.īecause so few Spanish-language stations played urban music at the time, “Gasolina” never rose past No. 1 on Billboard’s Top Latin Albums chart July 31, 2004, the first reggaeton album to hit that spot. It was the first single off Barrio Fino, the hits-packed Yankee album that blended reggaeton with other tropical beats. “Gasolina” exploded 10 years ago this August, irrevocably altering the business, sound and aesthetic of Latin music. “It’s one of the most innocent songs I’ve ever written.” “That track is completely literal,” he insists. And I think part of the success of the track was people looking for some hidden meaning: Was I talking about alcohol, about drugs?” “The word gasolina - everyone in the world knew what it meant. “The verse was so simple and easy to remember,” Yankee says. It was an eminently commercial take on what was then an underground, subversive genre shunned by major labels. Exclusive: Daddy Yankee’s Track-by-Track Review of His ‘Barrio Fino,’ 10 Years Later.Daddy Yankee: The Billboard Photo Shoot.Exclusive Video: Behind the Scenes With Daddy Yankee.